2/27/2023 0 Comments Script studio software program![]() ![]() For example, if you're in the house painting business, you might choose a topic like, "buying the right paint brush"). What's the video topic? (The more specific, the better.But there are several key questions it should include to craft an effective video script. Focus on your goals, topic, and takeaways in your brief.Ī brief doesn't have to be fancy, nor does it have to follow a specific formula. But with a brief, you can refer to the goals and project plan your team mapped out together, and say, "Actually, that's not what we agreed to." If your boss or colleague wants to completely redo half of your video, that's a huge problem.Ĭhallenges like this can impact your budget, timing, and campaigns. Say you're three-quarters of the way through the editing process. This helps everyone involved understand the who, what, when, where, and why of your video. Create a brief.Ĭreating a brief allows you and your team to document the answers to the most important project questions. Do you want to talk about their back story? Are you going to talk about a specific experience they had and how your product helped? 4. Once you've figured out your main character you can decide how they relate to your product. You can use the habits, quirks, and voice of your main character to paint a picture for your audience that helps them remember and relate to your video. Think about who your buyer persona wants to hear from as they reach that stage of their journey. If you don't know who your main character is, go back to your goal and target audience. They could be a celebrity, a cartoon of your product, or a narrator who speaks in your brand voice.īut if not, before you start writing your video script, decide who will be the focus of your video. You may already know that your main character is your ideal customer or your CEO. ![]() This will help your audience connect and engage with your video. And characters are essential to storytelling.Ĭhoosing the main character for your video before you begin your script will help you focus on telling a story, not just selling an idea. Video marketing helps you show your viewers what your product can do instead of telling them. Choose the main character for your video. Then, use your goal to set the metrics you'll use to measure the video's performance once it goes live. Are you getting good reviews? You may want to partner with influencers to build a reputation for this product.ĭon't jump into your video script without deciding on a single goal.Do users need better instructions? You might want to add a product tour or instructional video to your website.Is it because you're breaking into a new niche? A product video on the right social media platform for this niche might be right.If you're not sure about your goal, think about the problem you're hoping this video will solve.įor example, say you're struggling with conversions for a new product. So, before you jump into a storyline, character, or setting, figure out the why.ĭo you want to teach people about your product? Are you introducing a new pricing structure? Are you trying to expand into a new niche? That's why it's important to start your video script by just thinking about your goal. As the project continues, this can turn a simple video into a convoluted mess. Without a single focus, every person could come to the video with their own idea of what it's about. This will help you create the story and dialogue that your audience will respond to. You'll want to review data, reviews, and testimonials before you begin your script brief. If your video is for employee or customer retention, you might want a different approach. But what if you're introducing a product or feature? In that case, you'll want to focus your audience on the buyers that are most likely to feel the pain point your product solves. If your video is for brand awareness, you may be broadcasting to a large and diverse audience. Your target audience for your video script can impact: So, before you start developing characters or a brief for your video, you need to figure out who your video is for. This is especially true with video.īecause videos often take more time and investment than an online ad or blog, it's important that your video speaks to a specific audience. Start writing your script, section by section.Īny marketing project is better with the right buyer persona.Choose the main character for your video. ![]()
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